We are here to help you
Choose Socpuro—innovation in every connection. 🌍📶
Definition of advertising on the internet
Internet advertising, also known as online advertising or digital marketing, uses the internet to deliver marketing and promotional messages to audiences. Like traditional advertising, it includes many different types of advertising – emails, mobile ads, banners or social media ads.
Internet advertising is a form of marketing communication that aims to promote products, services, brands or ideas through the means available in the online space. It is a paid form of communication that uses a variety of online tools and platforms, such as websites, social networks, search engines, mobile applications and other digital forms.
Our services
Display ads
Display adverts, also known as banner adverts, usually contain graphic elements such as images, animations or even video, rather than focusing solely on text. They are placed on websites to promote a product, service or brand. They can direct users to specific landing pages when the ad is clicked.
There are many different formats for display ads, including static images, animated GIFs, videos, interactive ads and many more. One of the most popular places to display display ads are Google search results pages and other pages in Google’s ad network.
Display ads are usually targeted, meaning that they are mainly displayed to users who are likely to be most interested in the ad. Targeting is based on factors such as demographics, interests, geographical location or browsing history.
Search engine advertising
Search engine advertising, also known as PPC (Pay Per Click) advertising or SEM (Search Engine Marketing) allows companies to place ads in search results for specific phrases or keywords. Search engine advertising operates on a PPC model, meaning that you only pay when someone actually clicks on your ad.
Search engine advertising is often equated with Google Ads, but Bing and Yahoo also offer similar services. They operate on a bidding model, where advertisers compete for space in search results by bidding on certain keywords. A company selling shoes may want to place ads next to the phrase ‘buy shoes online’ if their offer is the best, their ad will appear at the top of the search results for that phrase.
These ads are an effective way to reach people who are actively searching for the products or services you offer. They can be precisely targeted, for example based on geographic location, device or time of day. This requires strategy and optimisation to make sure the ads generate the right return on investment (ROI). This includes choosing the right keywords, creating compelling ads, optimising the pages to which the ads lead and continuously monitoring and adjusting the campaign based on the results.
Social media adverts appear on various platforms, such as Facebook, Instagram or Twitter. They can take a variety of forms depending on the specific capabilities and forms of advertising on a particular platform. On Facebook, they may appear directly in usersSocial media advertising
’
feeds, on Instagram they will be labelled as
‘
Sponsored Posts
’
between photos in the feed, and on Twitter as
‘
Promoted Tweets
’
.
Ads on social media are usually targeted. Many platforms offer tools to optimise and measure the effectiveness of campaigns. These may include the ability to A/B test different versions of ads, track conversions or analyse user engagement.
Social media ads can be an effective way to increase brand awareness or generate leads. However, they require a careful strategy and ongoing monitoring.
Video advertising
Video advertising is the form of advertising that conveys the message to customers in the most direct and vivid way. There are three main types of video advertising on the market:
In-Stream Video
–
online clips similar to regular TV ads, but appearing before, during or after video content.
In-Banner Video
–
a promotional clip embedded in a standard IAB banner, for example 300
×
250. They usually appear on websites with text content.
In-Text Video (Out-stream Videos)
–
appear naturally between articles or headlines.
Ads in the marketplace
There are internal advertising systems in marketplaces, i.e. sites where sellers can display their offers using large advertising ranges. This makes it possible to increase product sales within the sales platforms.
E-mail marketing
Email adverts use emails to promote products or services. They are often used as part of a broader digital marketing strategy and can include, for example, newsletters
–
regular emails sent to a list of subscribers containing information about new products, special offers, upcoming events and other company-related news.
E-mail marketing also often uses promotional mailings, i.e. e-mails containing detailed information about a specific product or service. An interesting form of email advertising is drip campaigns
–
sequences of automatically sent emails, usually designed to guide potential customers through the sales process.
Email adverts can help build and maintain relationships with customers, especially as messages can be highly personalised. However, they require a careful strategy to ensure that the messages are attractive and comply with privacy and data protection laws.
Online advertising step by step
To be successful with online advertising, it is essential to create well-crafted advertising campaigns that capture the attention of the target audience and encourage the desired action. Here are the key steps to follow when developing advertising campaigns:
Define clear objectives
–
Before you delve into the process of creating online advertising, clearly define the objectives of your online advertising campaign. Do you want to increase brand awareness, increase website traffic, generate leads
Contact Us
- 13808837697@163.com
- +86 138 0883-7697
- Unit 15, 11 / F, Wah Wai Plaza, 1008 Tai Nan West Street, Lai Chi Kok, Kowloon